Mohd Hayaat Ali
Senior Product Designer
With 6+ years of multidisciplinary expertise, I bridge UI/UX design (FuelBuddy, Meddo), cinematography (125+ Redhat events), and performance-driven SMM (230+ viral Reels, +18% engagement for Ji Janaab). Specializing in:
Social media growth (6K+ followers via Meta/Google strategies)
Data-informed design (A/B testing, Hotjar)
Cross-platform storytelling (Figma to Premiere Pro)
I-DOD
Founding Product Designer
Jul 2025 – Present
Key Contributions & Outcomes:
Design Onboarding & Intent Flows:
Lead the creation of intuitive onboarding experiences and intent selection screens for a relationship app, ensuring users can easily choose between dating, marriage, and other connection intents, with minimal friction and high completion rates.
Craft Segmented Profile & Match Journeys:
Develop clear, accessible multi-step profile flows tailored for both dating and marriage-focused users—including KYC verification, legal consent, privacy controls, and matching—with microcopy and interactions that foster trust and engagement.
Own End-to-End UX from Signup to Date Creation:
Design and wireframe seamless processes from account creation and identity verification through to profile completion and first date/event creation, optimizing information architecture, legal documentation, and navigation for industry-leading user satisfaction and retention.
Redhat Production
Senior Visual Content Designer
Nov 2024 – Present
Key Contributions & Outcomes:
Editorial Leadership:
Directed the complete post-production workflow, ensuring seamless narrative flow and visual cohesion through advanced editing techniques and attention to brand storytelling.
Cinematic Content Creation:
Conceptualized and executed high-quality video shoots as both director and cinematographer, leveraging creative framing, lighting, and composition to produce visually impactful content that aligns with strategic objectives.
Integrated Motion Design:
Blended motion graphics and dynamic visual elements into edited content, enhancing audience engagement and strengthening overall brand recognition across multimedia platforms.
Fuelbuddy
Sr. Product Designer
Jul 2023 – Jun 2024
Led UX strategy and execution for a fuel-delivery app serving 500K+ users across India and MENA.
Key Contributions & Outcomes:
Redesigned Core User Journey:
Conducted 50+ user interviews and analyzed Hotjar session recordings to identify friction points.
Simplified the fuel-ordering process from 8 steps to 3 clicks, reducing drop-offs by 25% and increasing conversions by 30% within 3 months.
Implemented a real-time tracking feature with micro-interactions, improving user trust (↑40% positive app store reviews).
Data-Driven Design Improvements:
Collaborated with data analysts to map user behavior flows, identifying 3 key drop-off zones in the checkout process.
Redesigned the payment gateway UI, decreasing failed transactions by 18% through clearer error messaging and visual cues.
Introduced a gamified loyalty program interface, boosting repeat orders by 22% QoQ.
Cross-Functional Leadership:
Established a design system in Figma, reducing component redundancy by 60% and accelerating developer handoff by 35%.
Mentored 2 junior designers in user research methodologies, improving team output quality (↑15% stakeholder satisfaction scores).
Partnered with customer support to implement a proactive UX bug-reporting system, cutting support tickets by 35%.
Meddo Health
Jr. Product Designer
Mar 2022 – May 2023
Dual role shaping UI for a health-tech platform while leading social media growth (0→15K followers in 8 months).
Key Contributions & Outcomes:
Product Design:
Redesigned the patient onboarding flow using Figma prototypes, reducing form abandonment by 20% through progressive disclosure.
Conducted A/B tests on appointment booking UI variants; the winning design increased completion rates by 12%.
Created a dark-mode UI kit aligned with WCAG accessibility standards, improving readability scores by 28%.
Social Media & Growth:
Developed a content pillar strategy (educational/community/testimonials), increasing engagement rate from 3% to 8%.
Produced 50+ Instagram Reels/TikToks featuring doctor testimonials; top-performing video reached 250K+ views (↑15% lead gen).
Launched a user-generated content campaign (#MyMeddoStory), driving a 10% increase in app downloads month-over-month.
AcadPlaza
UI Designer
Jun 2020 – Mar 2022
Revamped UI for an online learning platform with 200K+ students.
Key Contributions & Outcomes:
Platform Redesign:
Restructured the course discovery UI using card-sorting exercises, resulting in a 25% increase in course enrollments.
Designed an interactive "learning path" feature, increasing average session duration from 8 to 14 minutes.
Implemented a dark theme based on student requests (85% adoption rate post-launch).
Research & Testing:
Conducted usability tests with 30+ students, uncovering pain points in quiz navigation.
Redesigned assessment modules with progress trackers, reducing quiz abandonment by 18%.
Collaborated with instructors to create video lecture templates, cutting content production time by 40%.
Redhat Production
Lead Cinematographer & Art Director
Jun 2015 - Feb 2025
Core Responsibilities & Achievements:
Directed 125+ professional video productions, including 25+ IIT/NIT cultural festivals and 8 major music festivals (Sunburn, EDC, Bacardi Weekender)
Led 5-8 camera crews for live event coverage, ensuring broadcast-quality deliverables
Produced 18 premium wedding films with cinematic storytelling and rapid 48-hour post-production turnaround
Created 6 music festival documentaries, capturing artist interviews and live performances
Established studio's visual identity through expert DaVinci Resolve color grading
Mentored 4 junior cinematographers in advanced lighting and framing techniques
Key Contributions:
Developed efficient multi-camera workflow that reduced post-production time by 30%
Produced 3 highly successful festival highlight reels with exceptional audience engagement
Maintained perfect delivery record across 300+ video projects
Ji Janaab (YouTube/Legal Content Creator)
Video Producer & Social Media Manager
Dec 2022 - Jun 2023
Transformed raw podcast recordings into multi-platform content, maximizing each session's value across YouTube, Instagram and podcast platforms.
Key Responsibilities & Achievements:
Produced and edited 50+ podcast episodes, ensuring high-quality audio/video output
Managed full video production cycle including shooting, editing, and post-production
Created 200+ engaging Instagram Reels that boosted social media engagement by 18%
Handled content uploads and scheduling across YouTube (170+ videos) and Instagram (230+ posts)
Optimized channel growth strategies, growing followers to 6,000+
Coordinated podcast production from setup to final edits, ensuring consistent content delivery
Key Contributions:
Streamlined editing workflows, reducing turnaround time by 25%
Increased viewer retention through improved thumbnails and video hooks
Developed content calendars to maintain consistent upload schedules
Design Leadership
UI/UX Design | Brand Identity | Motion Graphics | Design Systems | Prototyping
Growth Marketing
Social Strategy (Meta, LinkedIn) | Community Building | Paid Media | Influencer Collabs
Tools & Analytics
Figma | Adobe Suite | Framer | Hotjar | Google Analytics | Meta Ads
Technical Expertise
Cinematography | Color Grading | Multi-Cam Direction | DaVinci Resolve | Adobe Premiere Pro
Led full website redesign for a financial services firm, delivering a modern, trust-driven interface that improved navigation and brand perception.
Redesigned end-to-end SaaS dashboard for a genomics platform, improving usability and data accessibility for researchers.
Designed onboarding flow for AI-powered edtech product, streamlining new-user activation and enhancing completion rates.
Organifarm
Created minimalist, eco-driven packaging design for 500ml & 1L milk products, balancing purity and urban appeal with regulatory detail compliance.